Apple Wallet and Google Wallet are no longer just a ticket. They are a new communication channel for event organizers.

When we added support for Apple Wallet and Google Wallet tickets a few years ago, the main goal was to make life easier for visitors. They no longer had to search for a PDF in their email, download attachments or worry about whether they had the ticket saved on the right phone. A single tap was enough, and the ticket was always ready on their phone.

Today we can see that this way of using tickets has become the standard. Almost half of all event visitors now use Apple Wallet or Google Wallet instead of traditional PDF tickets. The reason is simple – it's faster, more convenient and the ticket is always at hand.

That's why at Inviton we've taken Wallet tickets to a new level.

New: custom content and notifications right inside the ticket

For Wallet tickets, organizers can now set up:

• a custom ticket design,
• custom text and information displayed directly in the Wallet,
• push notifications sent to visitors.

This means a Wallet ticket no longer serves only as entry to an event. It becomes an effective communication tool.

Stay in touch with visitors even after the ticket is purchased

Every organizer knows the situation when they need to share an important piece of information with visitors:

• a change to the programme,
• a change of venue,
• the opening of registration,
• parking information,
• a reminder that the event is starting,
• important instructions before entry.

With traditional email communication, you can never be sure the recipient will even notice your message. Wallet notifications, however, appear directly on the user's phone, while at the same time the information on the ticket itself is updated.

The result is a higher chance that an important message reaches the visitor at the right moment.

Stronger organizer branding

A Wallet ticket is often the last thing a visitor sees before entering an event. That's why we've made it possible for organizers to customize its appearance and content even further.

You can work with your own visual identity, promote the event's partners or add practical information that makes the entire experience easier for visitors.

Event marketing even after the ticket is sold

The greatest advantage of Wallet tickets is that communication doesn't end with the purchase.

Once a visitor saves their ticket to Apple Wallet or Google Wallet, the organizer gains an additional communication channel that they can use right up until the event itself takes place.

Whether it's a reminder that the event is about to start, an important organizational note or support for upselling, Wallet tickets make it possible to reach visitors exactly where they actually use their ticket.

The future of digital tickets

Digital tickets have long been more than just a replacement for paper or PDF. They are gradually becoming a smart tool that brings entry, information and communication together in one place.

At Inviton we believe this is exactly where the event industry is headed – fewer emails, less searching for information and more relevant communication delivered the moment the visitor needs it.

And that's precisely why we're bringing new possibilities for Apple Wallet and Google Wallet tickets to our organizers as well.